GenAI content studio
Copy for the moment, in seconds.
The brief asks for GenAI to cut time-to-market. Here it is: pick a journey moment and a tone, generate on-brand variants ready to test. Days of copywriting become a click.
Ready to test
A working concept of the intelligent, automated property journey this role is built to create — Acquisition, Activation, Retention and Win-back, orchestrated across email, push, in-app and content cards, with the proof built in.
Built on your Braze + data layer — orchestration, not replacement.
Tap through the phone: a first-home buyer's search, understood and assembled — not a wall of 200 listings and a spammy alert. This is the experience the lifecycle journeys below actually orchestrate.
The Trade Me promise, delivered: be the place Kiwi look first — by being the place that already gets it.
The four journeys this role owns — each a triggered, agentic ecosystem, not a batch send. Pick one to see its trigger, the journey logic, and the messages that fire across channels.
Real-time intent, not last month's segment. Tap a signal to see the next best action the journey fires — personalisation at scale, driven by behaviour.
Every signal is a fork in the journey. The agent reads it and picks the message that moves the Kiwi forward — no manual segment build, no batch-and-blast.
The brief asks for GenAI to cut time-to-market. Here it is: pick a journey moment and a tone, generate on-brand variants ready to test. Days of copywriting become a click.
Not opinions — tests. A live hypothesis, two variants, and the result promoted into the journey automatically.
It does not send. It drafts, and a named person sends. It does not publish, write back to Braze, buy media, commit spend, or contact a member directly. It never uses Trade Me data — every figure and journey on this page is illustrative. And where the right answer is to say nothing, it says nothing: a win-back after a listing that did not sell is suppressed, not sent.
No production access is requested by this concept.
Scope. One lifecycle stage — retention, the vendor conversation — for six weeks. Not acquisition campaigns, not the consumer side, not pricing.
Access. Listing performance fields and your comparable-set definition. No member records, no enquirer details, no Braze connection.
Scorecard. Journeys shipped without rewrite. Suppressions a person agreed with. One lifecycle lead's answer to whether they would keep it.
Fail any line of the scorecard and we change the design or stop.
Not “book a demo”. Any of these is a real next step, and the third one is a perfectly good answer.
Every concept is built from the outside. There is always something about how Trade Me actually runs that we could not see. One line is enough.
Send it →
Ko tā mātou he whakarite i te mahi. Mā te tangata te whakatau. We prepare the work. A person decides.
assembl NZ Limited · NZBN 9429053514950 · assembl@assembl.co.nz · Tāmaki Makaurau Auckland, Aotearoa New Zealand